Modern Wave
Communications In Travel - The New Wave
The travel and leisure domain is one of the most fast pasted business environments work in. It needs to be as the competition is fierce and customers are expecting every higher levels or service. A lot of companies are quickly finding that their practices are outdated and their potentially customers are going else ware because they are being reached quicker and other companies have more efficient methods of letting their customers know what is going on during every step of their booking. Below we examine 3 of the latest communication methods that more travel companies are choosing to utilise
Email. Although email has been around for what seems like donkey’s years, you would be surprised just how many companies are still lagging behind when it comes to adopting it and still rely heavily on mail and phone communication. Those companies who have embraced this technology, such as Oceania Cruises, are using it to attract customers via newsletters etc, arrange travel bookings, deal with customer enquiries instantly, provide up to date information to customers on their booking and send out billing info to name a few.
Internet Booking. I recent years there have been lots of companies in the travel inductsy who have realied just how beneficial it is to have an online booking system that does not rely on back and forth emails and phone calls. These systems make the booking process easy, convenient and instant, which is what the modern day consumer demands now. Obviously this is used alongside other communication methods but companies who do not adopt this, especially in the luxury cruises business, will soon struggle
Social media. Everyone is talking about social media and how great sites like Facebook and Digg are at the moment, although lots of people have also been quick to criticise their usefulness. However, companies that are at the top of their game or willing to keep an open mind, much like Oberoi Nile Cruises, are reaping the rewards by communicating with potential customers on their own level and in an informal setting. Twitter is set to be a big player in the industry as people can follow individual companies and get instant information on the latest offers they are providing that minute
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